Who We Are
primp. is a modern, female-owned hair, beauty, and self-care studio located in South End, Charlotte, North Carolina, created for clients who value quality results, elevated service, and a welcoming, professional experience.
Designed with intention, primp. offers a refined environment where attention to detail, consistency, and expertise define every visit. Our South End location was created for individuals who appreciate a personalized approach to grooming, styling, and self-care in a relaxed, modern setting.
At primp., we specialize in luxury hair services, custom hair color, precision haircuts, blowouts, bridal and special event styling, professional makeup, and massage services. Every service is tailored to the individual, ensuring results that feel polished, natural, and wearable.
Our team is made up of highly trained hairstylists, makeup artists, and massage therapists who are committed to their craft and continued education. We believe consistency is key—guests should feel confident knowing they’ll receive a high standard of service every time.
Located in South End Charlotte, primp. is more than a salon—it’s a space designed to help you look and feel your best. Whether you’re here for routine maintenance, a full transformation, or time to reset and recharge, primp. delivers thoughtful service with modern precision.
Refined. Intentional. Professional.
Welcome to primp.
A few things we are great at
here at primp…
Relax and restore with our professional massage therapy services, offered right here at primp. From Swedish and deep tissue to prenatal and Ashiatsu, our licensed therapists are dedicated to helping you feel your very best from the inside out.
Our blowout memberships are designed for clients who want to look and feel their best consistently. Choose from 2, 4, or 6 blowouts per month at a flat monthly rate, plus exclusive member perks like treatment credits and retail discounts.
primp. gift cards are available in any amount – perfect for birthdays, holidays, Mother’s Day, or just because. Give someone the gift of a great hair day.
Why choose primp.?
Expert Care
Our team of highly trained professionals is dedicated to providing exceptional care and achieving outstanding results.
Customized Treatments
We tailor each service to meet your individual needs and goals, ensuring a personalized and effective experience.
Relaxing Environment
Enjoy our serene, welcoming atmosphere designed to help you unwind and feel rejuvenated.
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
It took awhile but I finally found an excellent reliable salon. Michael is extremely talented and makes it his business that I always look
and feel my best when i get out of his chair. The staff here is extremely professional and kind. They are diligent and always confirm appts ( i need the reminders!). I feel confident knowing i can rely on the folks at primp. Thank you!!
Randi
Maggie provided outstanding service and truly turned a rainy day into a fabulous one! She is excellent at her craft- I absolutely love the color and cut. Her warm personality and exceptional customer service made the entire experience wonderful highly recommended!
SL
Worthy is detail-oriented, listens carefully, and has many skills and techniques for hair color. Worthy cares a lot about your hair integrity and makes sure to modify the methods based on your goal and hair quality. I highly recommend Worthy for hair color.
Saghar
Ashley is a dream and is so talented- she has been my hair stylist for years and i implicitly trust her with any and all things hairstyle/color related. I always leave looking and feeling like the best version of myself. The location is easy to access, bright, modern and comfortable and the rest of the staff are lovely both inside and out 10/10 recommend!